By Valerio Cometti – Creative activity must embrace and stimulate all the senses and involve the end user in a unique comprehensive experience, to the extent that in my studio we increasingly talk about “experience design”.
By – Margherita Pogliani –
Art Nouveau has always inspired me: it opens my heart and mind and enchants me. Today, I associate it, in actuality and metaphorically, with one of the most beautiful company museums I know: MUMAC
Claudio Abbado said that “culture is a primary communal asset like water; theatres, libraries and museums are like aqueducts.”
Specialty does not only refer to micro batches of coffee meticulously processed in order to acquire extraordinary sensory profiles. Speciality also means a different experience, a sophisticated culture, attention to the customer and professional commitment.
Micro batches, meticulously produced beans with extraordinary sensory profiles. The term Specialty Coffee was coined years ago by Erna Knutsen to refer to coffee that goes “beyond commercial standards”.
Like a warm, cosy embrace, Christmas coffee marks the start and end of rare, intimate moments. Therefore even purists will allow us to digress a little on the subject, so that its aroma enhances this special day.
From Paris to Milan, Brazil and Korea, the coffee machines in MUMAC’s collection have travelled all over the world, illustrating the importance of cultural sharing
Cimbali’s museum won the Elefantino d’oro award in the BLA category at the 2018 Festival Italiano degli eventi e della Live Communication.
Achille Castiglioni’s genius is celebrated in an extraordinary exhibition that also stars the only coffee machine to have won the Compasso d’Oro award and an early prototype of an espresso machine for family use
MUMAC will be tinged with green during Milano Green Week, hosting sustainable workshops and initiatives for the whole family