Stendhal wrote that “the Teatro alla Scala is the city’s drawing room”, but “the city’s café” would also have been appropriate given the catalytic role that the opera house has always played in Milanese social life – Curated by Donatella Brunazzi
A cura di – Carlo e Giovanna Castiglioni – Progettazione e rito due concetti che sembrano essere espressione di mondi diversi e fra loro lontanissimi, ma che invece in molti casi si intrecciano e si integrano dando alla nostra quotidianità attenzioni e sapori imprevedibili.
The great stories, sooner or later, are destined to cross paths.
If we could learn to pay more attention to all the things that surround us then I’m sure we’d also think more about the little actions we take on a daily basis.
By Valerio Cometti – Creative activity must embrace and stimulate all the senses and involve the end user in a unique comprehensive experience, to the extent that in my studio we increasingly talk about “experience design”.
I am not going to leave it at that, but rather offer another five facts about the coffee world that you may not know.
By – Alberto Meomartini –
The heritage conserved in company museums and archives is truly extraordinary!
By – MUMAC Team –
This project transforms a gesture that is now taken for granted, namely sipping a coffee, into a symbolic act full of new meanings.
By – Margherita Pogliani –
Art Nouveau has always inspired me: it opens my heart and mind and enchants me. Today, I associate it, in actuality and metaphorically, with one of the most beautiful company museums I know: MUMAC
By – Lucia Del Pasqua –
I really like being a guest, partly because it means friendliness, understanding and the pleasure of seeing each other and partly because I love bringing something to the hosts and receiving kindness.
