Be Our Social Guest! -

By – Team MUMAC Barbara Foglia, Cinzia Cona –
To give a face and a voice to all those who in the last few months have contributed to enriching the content of this section with ideas, reflections and in-depth analysis, we have developed a new initiative, Be our Social Guest.

The Caffè del Teatro box -

By – Donatella Brunazzi –
Stendhal wrote that “the Teatro alla Scala is the city’s drawing room”, but “the city’s café” would also have been appropriate given the catalytic role that the opera house has always played in Milanese social life.

Coffee: Experience Design -

By – Valerio Cometti –
Creative activity must embrace and stimulate all the senses and involve the end user in a unique comprehensive experience, to the extent that in my studio we increasingly talk about “experience design”.