Timetable: Sunday free opening from 2.00 p.m. to 5.30 p.m. Monday-Friday only for groups by appointment at firstname.lastname@example.org
What is the difference between a brand and a myth? What transforms a name into THAT NAME whose sound, even if only hinted at, can evoke emotions and memories from a collective and personal past?
These are the questions that we tried to answer through the temporary exhibition FAEMA, the History and the Myth, held at MUMAC's Hangar 100, a new multi-purpose space created by renovating the Sala 100 adjacent to the museum.
To celebrate a history that has lasted 70 years, the exhibition traces the milestones of the historic Milan-based company, recounting the successes and the protagonists that made them possible. In keeping with the new brand course, the exhibition will celebrate the people, products and technologies, and the link with sport, giving a few previews of what we can expect in the coming years.