05 / 11 / 2020

MUMAC at the 19th Week of Business Culture

MUMAC participates with two online initiatives in the 19th Week of Business Culture 2020, a series of events promoted by Confindustria and Museimpresa. The focus this year is “Capital Italy. Business culture for the country’s rebirth”

ROUND TABLE: Sunday, 15th November at 3:30 pm

società a responsabilità illimitataOn the museum’s Facebook page, MUMAC will live stream Bookcity 2020, the round table on “UNLIMITED LIABILITY COMPANIES: Culture, society and commitment: Brand Activism, spanning storytelling and business writing” with the presentation of the book “Brand Activism: From Purpose to Action” by Philip Kotler and Christian Sarkar, pub.Hoepli. Mentioned by: Paolo Iabichino, Creative Director and author of the preface of the book; Simona Colombo, Cimbali Group Marketing and Communications Director; Elisa Storace, curator of the Kartell Museum; Daniela Corsaro, Associate Professor of Marketing and Sales at the IULM University; and Barbara Foglia, MUMAC manager. Moderator Giampaolo Colletti, manager and journalist, Il Sole 24Ore
PODCAST: Wednesday, 11th November

La civiltà delle macchineThe podcast “The advancement of machines” featuring MUMAC comes out as part of Promemoria Group’s 10-part series "The Phoenix principle" devoted to business stories. The overall project will be presented at an event live streamed from the IBM Studios in Milan on 13th November at 10 am (live streaming at podcast.archivio.com and Promemoria’s LinkedIn page). In the wake of the success of the Italian Archives’ Sound Atlas — in 20 days, the podcast series created and produced by Promemoria for Archivissima 2020 garnered over 3000 downloads — with this new project, Promemoria Group celebrates the stories hidden deep inside the archives of corporate museums and archives with a new series of podcasts. A company’s history begins with its heritage. Narrated by journalist and reporter Valentina De Poli, the podcast dedicated to MUMAC takes listeners on a journey into the Cimbali Group’s cultural hub, which looks to the future without losing sight of its roots, through the invention and innovation of machines.
Listen to the MUMAC podcast here (starting 11st November)
Have a good week!

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