MUMAC reopens for MuseoCity 2021!
Event at MUMAC Friday 5 March the museum reopens from 2 p.m. to 6 p.m. for all coffee lovers and collectors with pre-booked guided tours. The reopening of the museum to the public is subject to the anti-COVID legislation in force. In the event that opening the museum is not possible, online appointment with Museo Segreto on MUMAC’s social media for a virtual exhibition of Cinderella stamps.
The Cimbali Group coffee machine museum, the biggest permanent display of professional espresso coffee machines, officially reopens to the public with an exhibition of coffee-related “Cinderella stamps”, authentic miniature commemorative prints distinctive for their refined and simple imagery, vehicles of history, art, culture and tradition and precursors to modern forms of advertising.
An original journey of discovery that shines a light on coffee customs and consumption between the 1930s and 50s through a selection of the over 1000 original “Cinderella stamps” printed by various coffee shops and conserved in the MUMAC archives.
The exhibition forms part of the “Museo Segreto” section of Milano MuseoCity 2021, the six-day event, from 2 to 7 March, sponsored by MUMAC and organised by the Municipality of Milan together with the MuseoCity Association, to raise awareness of the rich heritage of Milan’s museums and promote their cultural function.
Sunday 7 March, at 3 p.m., on the MuseoCity YouTube channel, focus on literature with the launch of the “A book at coffee time” project, a series of short films that lift the lid on the books of the MUMAC Library, the biggest coffee-related library in the world with over 1300 volumes dating from 1592 to the present day, divided into twelve sections.
In the first episode, Barbara Foglia – MUMAC manager, Enrico Maltoni, collector, and Cinzia Cona, communication specialist, will present the project and the first of the chosen books: De Plantis Aegypti by Prospero Alpino which, dating to 1592, is the oldest book depicting the coffee plant. The complete calendar of subsequent events on the museum’s social media will be available on the MUMAC website.
Reopening of the museum to the public subject to the anti-COVID legislation in force.