MUMAC presents its new book: a collective work exploring the common thread between coffee machines, style and Italianness.
On Friday 19 November at 4 p.m. MUMAC is presenting the new book “SENSO ESPRESSO Coffee. Style. Emotions.” during the 20th Business Culture Week and Bookcity Milano.
Registration will take place from 3.30 p.m. at the start of the live broadcast. It will be presented by important figures including the authors, the publisher and some very special guests.
“SENSO ESPRESSO Coffee. Style. Emotions.” is more than a book. It is a journey that involves all the senses, exploring the thousand facets of coffee, its history, and the entrepreneurial and cultural – entirely Made in Italy – vision in which functionality, taste and design have written extraordinary pages of Italian history in the 20th century and the new millennium.
Aroma, sound, sight, touch, flavour and sense are the chapters of the book Senso Espresso, which invites readers to discover the entrepreneurial and cultural fabric of Italy with all its creativity and world-renowned style.
Coffee machines become global ambassadors of the “Italian Way of life” in which pleasure, beauty, creativity, talent and relations are all embodied by excellent coffee!
The event will be held in dual format, both in person and streamed live from the FB channel @mumacespresso. This will be followed by a guided tour led by coffee machine collector and expert Enrico Maltoni.
Attendance at the event is by reservation only at the following link. The Green Pass is required for access. Free event with limited places.
We would like to remind you that the book is on sale in the MUMAC shop, in the best bookshops and online at Antiga Edizioni.