The currency and technology are new, but espresso remains the same. The journey through the museum ends with advanced technology laid bare.
The new millennium: web 2.0 and touch technology
Perhaps, given the social and economic expectations that abounded at the start of the new century, the 2000s were something of a disappointment at the start. Technology was moving forward at breakneck speed, partly eroding our culture and diminishing our interpersonal relations. Yet one thing remained unaffected: the pleasure of a cup of coffee. Cafés were no longer the undisputed meeting place. You could enjoy good espresso or cappuccino in the waiting rooms of stations and airports, in bookshops and in boutiques across all the continents of the world. Interest in coffee culture and product quality grew, a trend that led to the birth of a community of enthusiasts, professional baristas and coffee specialists. Coffee machines became increasingly versatile and hi-tech, with ultra-simple user interfaces and systems that combined energy efficiency with high performance. It was a reflection of the growing understanding that the environment was to be both enjoyed and protected.
In the name of technology
The new millennium, with its rich melting pot of tastes, cultures and styles, saw a return to minimalism in architecture and communal spaces. This minimalism permeated the world of coffee machines too: clean, elegant, simple lines and satin-finish, high-impact materials made for a contemporary design style tailored for an increasingly fast-paced, informed society. The “Cimbali red” central section of this last room houses a powerful installation: it is the new Cimbali M100, designed by Valerio Cometti and V12 Design. The machine has literally been “exploded” to allow visitors to comprehend the technology and level of complexity that lies within.
Testimonies from the time
Steve Jobs, digital entrepreneur and the man who is considered to have put technology within the grasp of us all:
«The only way to do great work is to love what you do. If you haven't found it yet, keep looking»
Inspired by the legendary E61, the new FAEMA E71 is now one of the most iconic coffee machines in the world. It is a high-end professional coffee machine striking a perfect balance between iconic design - by Giugiaro Design - with innovative technology. The machine was specifically created to give baristas the freedom to express their art and choose whether to use the manual level or integrated touchscreen display. The FAEMA E71 also guarantees total control of coffee infusion and output and even allows users to deal with several blends requiring specific extraction times. Superior temperature stability is ensured as a result.
The embodiment of the technological, international dimension that has come to define the world of coffee over time, the LaCimbali S30 is capable of making a wide range of coffee-, milk- and chocolate-based drinks, enabling it to satisfy the palates of customers all over the world.
Equipped with a revolutionary touchscreen display, this super-automatic machine offers up an infinite array of possibilities for customising drinks and personalising the images shown during the preparation process, ensuring a unique experience for every customer. The machine even won the Red Dot Award Product Design 2016, one of the most prestigious design awards in the world.