Culture generator and accelerator
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Generators of experiences, culture and knowledge are comparable to genuine
growth accelerators. For people and society.
Culture generator and accelerator
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CoffeeCulture
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Claudio Abbado said that “culture is a primary communal asset like water; theatres, libraries and museums are like aqueducts.”
MUMAC: the best location for cultural, musical and sports events
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Cimbali’s museum won the Elefantino d’oro award in the BLA category at the 2018 Festival Italiano degli eventi e della Live Communication.
Cheese!
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MUMAC invites children to “photoplay” on 10 June to immortalise Milano PhotoWeek with the most genuine form of creativity, training their senses to recognise all the wonderful things around us
Milan Coffee Festival
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The first three days of this extraordinary Italian coffee festival are dedicated to alternative extractions, history, pairings, meetings and tastings
Innovation, knowledge and history
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Milan becomes the capital of photography with two months of original photographs that attest to the importance of the past in anticipating the future
Coffee stories
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Espresso innovation is also expressed in communication, with new mini video stories by a famous blogger. To discover delicious, coffee-scented tales.
De plantis Aegypti
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De plantis Aegypti on display: the first description of the coffee plant
From plant to cup
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Sessanta specie diverse, tre tipi di tostatura, infinite miscele: queste sono alcune caratteristiche del caffè, pianta che conosciamo grazie a una capra
Coffee and cycling: a match made in heaven
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From the victories of great cyclists like Merckx and Adorni in the Faema jersey to the museums and cafés that embody the bond between espresso and the saddle
