Notes from the past and music for the future
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The great stories, sooner or later, are destined to cross paths.
Notes from the past and music for the future
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Why Be our guest
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By – MUMAC Team –
This project transforms a gesture that is now taken for granted, namely sipping a coffee, into a symbolic act full of new meanings.
MUMAC Nouveau
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By – Margherita Pogliani –
Art Nouveau has always inspired me: it opens my heart and mind and enchants me. Today, I associate it, in actuality and metaphorically, with one of the most beautiful company museums I know: MUMAC
Innovation, knowledge and history
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Milan becomes the capital of photography with two months of original photographs that attest to the importance of the past in anticipating the future
Italian passion
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Between 1910 and today, espresso preparation has completely changed, as well as the way in which it is served, interpreted and tasted. An exhibition at the Cube Design Museum celebrates Italian Passion through iconic Italian machines
Coffee stories
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Espresso innovation is also expressed in communication, with new mini video stories by a famous blogger. To discover delicious, coffee-scented tales.
De plantis Aegypti
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De plantis Aegypti on display: the first description of the coffee plant
From plant to cup
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Sessanta specie diverse, tre tipi di tostatura, infinite miscele: queste sono alcune caratteristiche del caffè, pianta che conosciamo grazie a una capra
Coffee and cycling: a match made in heaven
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From the victories of great cyclists like Merckx and Adorni in the Faema jersey to the museums and cafés that embody the bond between espresso and the saddle
Songs in the key of coffee
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A feature in lyrics since the 18th century, coffee has been sung about by everyone from crooners to rock groups, singer-songwriters and jazz singers. It’s a story ranging from Bach all the way to Zecchino d’Oro
