No closing time or opening hours: many of Milan’s museums have continued to remain virtually open via Pausa Caffè MuseoCity.
New insights into Mumac’s historical archive
Generators of experiences, culture and knowledge are comparable to genuine
growth accelerators. For people and society.
The great stories, sooner or later, are destined to cross paths.
By Valerio Cometti – Creative activity must embrace and stimulate all the senses and involve the end user in a unique comprehensive experience, to the extent that in my studio we increasingly talk about “experience design”.
By – MUMAC Team –
This project transforms a gesture that is now taken for granted, namely sipping a coffee, into a symbolic act full of new meanings.
By – Margherita Pogliani –
Art Nouveau has always inspired me: it opens my heart and mind and enchants me. Today, I associate it, in actuality and metaphorically, with one of the most beautiful company museums I know: MUMAC
Claudio Abbado said that “culture is a primary communal asset like water; theatres, libraries and museums are like aqueducts.”
From Paris to Milan, Brazil and Korea, the coffee machines in MUMAC’s collection have travelled all over the world, illustrating the importance of cultural sharing
Cimbali’s museum won the Elefantino d’oro award in the BLA category at the 2018 Festival Italiano degli eventi e della Live Communication.