Sodalitas Call for Future. What better call to action than a “Call for Future”?
A call to do our best to bring about a more sustainable future. The challenge, launched by Sodalitas Call for Future, targets the movement of Italian companies committed to implementing projects for a sustainable future.
MUMAC has accepted the challenge and its commitment has been recognized thanks to the “The Gruppo Cimbali cultural hub – MUMAC Museum, MUMAC Library, MUMAC Academy and Hangar 100” project, an example of how Cultural Corporate Responsibility can drive positive change and inspire a future in line with the UN 2030 Agenda.
“Heritage and the vision of a better future are both key to business culture,” comments Alessandro Beda, Manageing Director of Fondazione Sodalitas. In this context, Gruppo Cimbali’s hub is an embodiment of Made in Italy in which history evolves with innovation and technology.
Sodalitas Call for Future wants to communicate Italian companies’ sustainability to young people. The Together for Future competition, part of the same initiative, is aimed at 2 million students in Italy’s 7,500 secondary schools, offering them an insight into 150 business projects and inviting them to express their expectations and ideas for a better future.
Young people are forward-looking and now more interested than ever in health and work issues. Building a sustainable future is the critical challenge that society faces over the next decade. An essential choice and a concrete commitment to ensuring a new outlook for growth, development and inclusion. Many companies have already embraced the Call, with a very responsible approach.”
Responsibility understood in its etymological meaning, namely the ability to offer answers.
In the case of MUMAC, for example, this involves stimulating knowledge and ideas related to coffee and the world of espresso machines, which can broaden the senses and spread new perspectives.
A cross-section of Italian style, expressed in the Museum, in the Library and historical archive, in the Academy and in Hangar 100, a multifunctional space that hosts temporary exhibitions and events relating to one of the world’s most popular drinks.
A continuous exploration of shared and implemented culture, facilitated for children and students of schools of all levels, active in spite of the distance with online digital initiatives ranging from podcasts to virtual tours, live round tables, collaborations with Coffee Community, universities, institutions and associations to create a value network. Today, this value is more precious than ever because the spread of the culture of an entire sector of Made in Italy fuels a sense of participation in the evolution of technology, design, customs and relationships centred around a simple coffee.
“The theme of culture,” explains Dr. Beda, “is rooted in ‘corporate citizenship’ understood as the role that organizations can play in society with actions and content promoted for ethical, environmental and social purposes. Culture, relationships and responsibility interpreted with a sense of citizenship thus become the company’s commitment to integrating market and socially responsible needs into its strategy.
Young people are looking for signs of future hope, calling for improvements and opportunities. They demand action. The company must therefore embrace sustainable citizenship for a sustainable recovery. In this context, the alliance between businesses and the tertiary sector creates value for the community. Corporate Volunteering, which is on the rise in Italy and has great potential for development, sees 61% of companies and 56% of non-profit organizations promote projects that encourage, support and organize active and concrete participation of their staff in associations rooted in the local area during working hours. Sodalitas is ahead of the curve because it also launched a mini-guide on Virtual Corporate Volunteering: shared value has a social impact.
Everything can change, especially for young people. But a widespread and (re)known social consciousness is needed. The invitation is therefore to continue to offer us a coffee. To resume and maintain one of the most distinctive Italian habits. Because it symbolizes relationships. It is a pretext for a Call for Planet, a Call for People, a Call for Work and a Call for Better. Above all it is a pretext for a Call for Future open to dialogue between businesses and young people based on a shared commitment to sustainability. Perhaps over a good cup of coffee.